Datenschutzerklärung

PRIVACY POLICY — MICCH
Last updated: May 14, 2026

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from micchfashion.us (the "Site"), operated by Reevys Group LLC.


Information We Collect

Device Information
When you browse the Site, we automatically collect details about your device — including browser type, IP address, time zone, and cookies installed on your device. We also gather information about the pages you view, the websites or search terms that referred you, and how you interact with the Site.

We collect Device Information using:
- Cookies: Small data files stored on your device. Learn more or disable cookies at allaboutcookies.org.
- Log files: Records that track actions on the Site such as IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web beacons, tags, and pixels: Electronic files used to monitor browsing behavior.

Order Information
When you make or attempt to make a purchase, we collect information such as your name, billing address, shipping address, payment details, email address, and phone number.

In this Policy, "Personal Information" refers to both Device Information and Order Information.


How We Use Your Personal Information

We use Order Information to:
- Process and fulfill your order (including payment, shipping, and order confirmations);
- Communicate with you about your order or account;
- Screen orders for potential risk or fraud;
- Provide advertising or product recommendations based on your preferences.

We use Device Information to:
- Identify potential risks and prevent fraud;
- Improve and optimize our Site's performance;
- Analyze browsing behavior and marketing campaign performance.


Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, remember preferences, analyze traffic, and support personalized advertising.

You may disable cookies through your browser settings, though this may affect the Site's functionality.

Types of cookies we use:
- Functional cookies: Enable core site features and improve navigation.
- Analytics cookies: Help us understand user behavior to improve the Site.
- Advertising cookies: Deliver relevant ads based on your browsing.
- Performance cookies: Ensure the Site loads and functions efficiently.

For more information about cookies, visit allaboutcookies.org.


Sharing Your Personal Information

We share your information only with trusted third parties to support our operations, including:

- Shopify, which powers our online store. Privacy Policy: shopify.com/legal/privacy.
- Google Analytics, used to understand how customers use the Site. You may opt out at: tools.google.com/dlpage/gaoptout.

We may also share information when required by law or to protect our legal rights.


Behavioural Advertising

We use Personal Information to deliver targeted ads or marketing communications we believe may be relevant to you.

You may opt out of targeted advertising through:
- Facebook: facebook.com/settings/?tab=ads
- Google: google.com/settings/ads/anonymous
- Bing: advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also visit the Digital Advertising Alliance opt-out portal: optout.aboutads.info.


Do Not Track

We do not alter our data collection practices when we receive a Do Not Track signal from your browser.


Your Rights

Depending on your location, you may have the right to access, correct, update, or request deletion of your Personal Information. This includes residents of the European Union (GDPR) and California (CCPA).

To exercise any of these rights, contact us using the details below.

We process your data to fulfill contracts (such as orders) or pursue legitimate business interests. Your data may be transferred outside your country of residence, including to the United States.


Data Retention

We retain your Order Information for our records unless you request deletion. We will honor deletion requests where no legal obligation requires us to retain the data.


Changes

We may update this Policy to reflect operational, legal, or regulatory changes. We encourage you to review this page periodically.


Contact Us

For questions or concerns about this Privacy Policy, contact us at:30 N Gould St Ste R, Sheridan, WY 82801, United States
Email: hello@micchfashion.com